The Greek government has announced its intention to draw more tourists with a series of nation-wide events and an Internet campaign. Holiday specialists Travelmatch expects this to make Greece an even more appealing destination for travellers.
Excellent tourist programmes are the cornerstone of a good holiday, and they do not come about unless the local government is behind them. Clearly Greece is committed to investing significantly in this respect.
Greek officials have announced that they intend to launch a sustained effort to draw tourists to their country. The strategy is focused on a series of nation-wide events which will encourage year round tourism. Travelmatch, the online travel specialists, expect this to yield significant benefits for tourists travelling to Greece. Alex Francis of travelmatch.co.uk says: “Excellent tourist programmes are the cornerstone of a good holiday, and they do not come about unless the local government is behind them. Clearly Greece is committed to investing significantly in this respect.”
Greece’s tourism strategy is expected to incorporate the Internet and social media to draw more people to the country on holidays. It will also focus on underdeveloped markets such as China and Russia. According to Francis, this is a significant development as it will make information about holidays in Greece more accessible to potential tourists from all over the world, including the UK. He says: “Strong media campaigns will help spread the word about this excellent country; Greece has some of the most appealing sites in the world and we fully expect this initiative to yield strong results.”
Francis argues that this development is excellent news for both the Greek economy and travellers. He concludes: “A strong focus on bringing tourists to Greece is likely to be very successful and will bring a large influx of foreign spending into this market. Given the economic situation in Greece, this will be very welcome. It is likely that tourists will be the ones who benefit the most though. Their plan of creating nation-wide events is also very exciting as they are sure to be excellent. When these new events are combined with Greece’s many pre-existing tourist draws, it will become an even better destination for tourists.”
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