Marketing Greece to Promote Tourism

image_galleryMarketing Greece, a non-profit organization aiming to promote Greek tourism at an international level, is gearing up a program to bring visitors back after a difficult year in 2012 when many stayed away because of political and social unrest.

In order to make the necessary investments, so as to ensure that Marketing Greece is put into operation and meets its operational needs, the required capital is expected to be raised from private sector companies.

At five investment roadshows scheduled in January (in Athens, Thessaloniki, Rhodes, Crete and Corfu) objectives, key aspects of the business plan and the main activities of Marketing Greece, are to be presented.

The company’s business plan is expected to be completed within the days to come. The main objective is to both develop a more serious strategy as part of the tourism promotion and make Marketing Greece financially sustainable over a three-year period.

The company is planning an interactive website, which will provide the user with useful information on the destinations, experiences, accommodation services, transport and navigation for helpful tools about Greece. Developing  public relations networks in key target markets such as Russia, the United Kingdom, the U.S., French and German-speaking Europe to advertise the various Greek tourism products and destinations is also in the works.

In addition, organizing events with international tourism industry’s representatives as well as providing advisory services regarding the design of tourism products and promoting the strategic plan is in development, along with creating promotional material that will be then distributed via public relations networks.

According to the tourism market officials, Greece could receive as many as 17 million visitors in 2013, with expected revenues of as much as 11 billion euros, some $14.48 billion.


  • Raymond

    I know the citizens of Greece are struggling put the protest and civil unrest has create significant concern for travelers safety and uninterrupted access to their historical sites. I had hoped to take a three week vacation to visit three separate Greek islands but I have decided that that I might have to wait two or three years and hope the civil unrest settles down. I am not sure the citizens of Greece realize that the matter in which they are conducting themselves is preventing tourist from coming and is hurting their economy.

    I wish the people of Greece well and look forward to a time when I can bring my family there for an extended vacation.

  • Alex

    This obsession with tourism by some “Greeks” is a national mistake. It is a symptom of lazy incompetent minds. Rather than think about producing technology we instead put moral par selling trinkets to tourists and riot for handouts from foreigners.  What happend to physics? Mathematics Philosophy? Biology? Instead of exporting in these fields we are importing?

    No small wonder we have lost so much ground to the blatently obvious propaganidists in Skopia With “Greeks” like this how any foreigner see the connection between ourselves and ancient hellenes. Unworthy of the name Greek.

  • Alex

    I have noticed that some of the foreigners that criticize Greeks are less quick to criticize their own conduct towards Greeks these last few years. For instance, what is the name of the former Yugoslav republic to the north of Macedonia Greece?

  • leventi

    Whether we like it or not Raymond is right. The behaviour of those Greeks rioting in the streets of Athens does not sit well with tourists.

    Raymond is obviously not Greek and probably doesn’t give a brass razoo about the politics between Greece and FYROM and who can blame him. He probably has better things to worry about.

    I partly agree with your comment about mathematics, physics and biology, but there is no reason why Greece can’t chew gum and walk at the same time.
    Capitalizing on her beautiful scenery, great weather  her culture and ancient relics
    is not something to be scoffed at.
     
    Not everyone is going to be employed in the field of science and technology.

  • nikos_mouras

    Raymond,
    I can assure you that in none of the islands have ever had any incidents of civil unrest. The media have are greatly exaggerating in this matter. Take a peak at this video:
    http://vimeo.com/45570822

  • Alex

    “there is no reason why Greece can’t chew gum and walk at the same time.”

    I understand your point leventi but the reality is way to much our economy is based on low end tourism jobs (and it has hurt us on many fronts). Would we tell our children to aspire to become bartenders? Professional souvlaki spinners? Why do we irrationally tell our nation to think like this? Our focus should be on technology not tourism.  Encourage the sciences. Tourism is for filler jobs for workers that have few other skills. It shouldn’t be the basis for our national economy.  (as is currently the case)

    You say, not everyone is going to be employed in the field of science and technology. This is true but the question is where are the weakness now? Do you have too many nobel prize winning phycisists, engineers and mathematicians? Too many Greek auto and electronics multi-natioanlsits.  Or too many “social scientists” that serve drinks to tourists on the side?

    If e do not perform as Greeks, we will never be accepted as “real” Greeks. The disrespectful foreigners that framed the Skopians as “Macedonians” is clear evidence of this.

    Consider modern Jews. They have far far less to do with ancient Israelis than we do ancient Greeks (Hebrew was a dead language 200 years ago and they are essentially a religion that became a people over the course of the late middle ages. However because they are great producers few question their ethnic narrative (and the ones that do,face the wrath of Israeli arms).

    Technology and innovation improves quality of life, commands respect, and if push comes to shove….thermonuclear devices pointing at the capital cities of those hostile towards you tend to keep neighbours more respectful towards one’s territory. I wish that wasn’t the case but while many talk about “human rights” for themselves when their own necks are on the line…. rarely do they stick their neck out to protect the interests of others. (see all the foreigners that pretend not to notice Skopians irrenditism and bizarre attempt to usurp our very identity)

  • Cypriot

    I wonder how easy it is to start a company or go into research in Greece. If the corruption is anything like Cyprus there’s no hope.

  • Alex

    There is currently hundreds of billions of dollars of e-commerce opportunity on the Internet.   Everyone has access to the internet either directly through a friend. The excuse makers complain and ask for handouts. The doers do.

  • Cypriot

    It’s not such a great help for experimental research in physics, biology, and the like though.

  • Atkenos

    Raymond. 2 years ago we went. One year ago our son. A few months ago an Anglo mate. In a few months my daughter and her husband. The nation IS safe despite the morons who strike incessantly and to the detriment of tourism. Do NOT leave it for another day because you are missing out on seeing heaven while you live, and that is how I regarded Hellas

  • Atkenos

    Alex, I agree that tourism is not THE answer and that much more must be done in many areas. But tourism is vital and in my opinion is no where near what could be done with the right people in charge.

  • Bobby V.

     In order for these things to work, we need to stop corruption.  There is too much corruption in this country!  That is the reason nothing happens with physics, mahematics, philosophy and biology