Calamos Supports Greece
GreekReporter.comGreeceSupermarket Sales Saved Greeks 250M Euros

Supermarket Sales Saved Greeks 250M Euros

super_marketFollowing a disastrous 2012 in which sales fell 500 million euros, ($675.8 million) during a crushing economic crisis and harsh austerity measures that have cut deeply in Greeks purchasing power, supermarkets are continuing to offer deep discounts and free products to keep customers coming.
The war of special offers raging between Greek supermarkets, including promotional activities in association with suppliers and customer reward programs, has worked out to the benefit of consumers to the tune of 250 million euros ($337 million) in 2012, a survey conducted by the Institute of Retail Consumer Goods (IELKA) has found, according to ANSA.
The survey, as daily Kathimerini reported, found that over the last couple of years offers have increased considerably in size, duration and form, with the benefits to consumers amounting to savings of some 1.4% on their original supermarket expenditures.
An estimated 38% of all price reductions at supermarkets last year were made via offers and promotional activities, the institute suggests. The products most affected by the war for more business were detergents, personal hygiene products, pasta and yogurt. Promotional offers are expected to grow further in the coming months as major retailers are trying to hold on to their slice of an ever-shrinking pie.

See all the latest news from Greece and the world at Greekreporter.com. Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!



Related Posts