Under the auspices of the Ministry of Tourism and the National Tourism Organization of Greece, the International Matala Beach Festival 2013 will be held from June 21 to 24, organized by the municipality of Phaistos.
Anastasios Liakos and Mayor of Phaistos, Maria Petrakogiorgi-Aniphantaki attended a meeting in the Ministry of Tourism to discuss the festival project and the programs related to tourism and the culture of Phaistos.
Liaskos congratulated the Mayor of Phaistos for the overall approach of the project during the recent years, as it has proved to be a model of approach which used the brand name MATALA-MATALA in an innovative way in the world map of tourism promotion, leading the municipality of Phaistos toward a new development direction in the coming years.
The Matala Beach Festival is attended by people of all ages, who visit the village to relive the memory of the hippie era. In June 2011 the Mayor of the region organized a festival on the beach to celebrate the launch of the book Myth of Matala, featuring photos of the hippie cave residents during the 60′s and the 70′s. It was a hippie reunion of 35,000 people who flocked to Matala beach.
In June 2012 over 58,000 people visited the festival and the word spread fast. It was a huge success as free events brought together music and art fans from all generations on the beach beneath the caves to celebrate peace, love and happiness.