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GreekReporter.comGreek NewsEconomyA Plan To Re-Invent Greek Tourism

A Plan To Re-Invent Greek Tourism

greek tourismAccording to Travel Daily News, re-engineering Greek Tourism is an initiative to bring together the best practice, expertise, talent and innovations that will help Greece revamp its approach to tourism.
The plan was initiated by Professor Dimitrios Buhalis of Bournemouth University in collaboration with many partners.
The plan aims at finally developing modern strategic management and marketing techniques for a state agency that critics said has woefully been inadequate and disjointed and failed to capitalize on an industry that is the most important revenue-raiser for the debt-crushed economy.
The comprehensive plan has multiple targets, including management and marketing, new branding techniques to associate Greece with a better image in the wake of constant protests, strikes and riots against austerity measures shown around the world, and other methods to lure tourists and increase the country’s share of the visitor market from around the world.
 
 
 

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