The Truck Drivers Association of Greece maintains that the spot is insulting to their profession. According to their announcement, “in the last days, our association has received many messages of drivers protesting against the offensive advertisement, which insults, defames, provokes and humiliates unjustifiably an entire sector of thousands of workers who struggle day and night to make a living for their families. Truck drivers contribute a lot to the commercial activity, which is one of the basic economic pillars of the country.”
It added: “ For the moment the minimum we demand is to stop immediately and definitively displaying this spot. In general, we will not stand any other insult to our sector. We are looking for the company’s written excuse in the press and TV channels to all Greek truck drivers.”
The advertising spot that made truck drivers so angry shows that when the hitchhiker gets into the truck it is suddenly lit up in pink and the driver blows him a provocative kiss and uses a Greek double entendre that has a sexual connotation. It has also angered gay rights organizations who said they find it offensive.