Greek Entrepreneurs Beat Crisis By Creating Wooden Bow-Ties



exallo-bow-tiesWooden bow ties are the next big thing in the fashion industry and they are made locally at the foothills of Mount Olympus in Pieria, northern Greece.

After the Greek economic crisis broke out in Greece, Leonidas Souras, a 30-year old architect and his 28-year-old brother and mathematician Charalambos, decided to return to their village –Kolindros and use their father’s old carpenter shop in order to implement an innovative and fashion-forward idea.

Their company “Exallo” (meaning crazy in Greek) focuses on the creation of handmade wooden accessories and mainly bow-ties. The two brothers use 17 different wood varieties from the Mediterranean, as well as other exotic places. Their online store offers a total of 23 different types of bow-ties, each named after celebrities’ dogs.

The wooden accessories cost from 40 to 70 euros, depending on the wood processing and the fabric and they are sold with a luxurious wooden case. Part of sales profit goes to a charitable organization.

Each bow weighs about 30 grams and apart from the 23 standard models that are featured on the company’s website, buyers also have the opportunity to create their own bow-tie, choosing the wood, fabric and design.

Visit the official company website at:

www.exallo.gr


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