International English-language cable, satellite, IPTV and digital terrestrial television channel CNN International (CNNI) has already planned its next big venture.
The company, owned by the Turner Broadcasting System division of Time Warner, will cooperate with DPG Digital Media in an effort to deliver exciting local and international news to the Greek people through its new digital and mobile version, which is no other than CNN.gr
CNNI Executive Vice President and Chief Commercial Officer Rani R. Raad, revealing the American company’s actual vision and commercial strategy, said: “As the world’s global news leader, our ambition is to continue to develop the CNN brand and our unparalleled quality of journalism in key markets where there is both a gap and clear appetite for what we do best.”
And he continued, saying: “From branded channels and content syndication through our affiliates to high-profile marketing and engagement initiatives, CNN is connecting with more consumers worldwide in a multitude of ways than ever before. In an increasingly digital world, I am delighted to welcome CNN.gr as a standalone digital CNN-branded news service, launched with a valued partner.”
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