New Gucci Advertisement Includes Song by Greek Band

A newly released advertisement by Italian fashion brand Gucci includes a song produced by a Greek band thirty years ago.

This Greek band called Alive She Died, came together in 1984 and was active until 1987 when they disbanded according to Greek media reports. The song that accompanies the visuals in the nearly three-minute advert for Gucci’s 2016 campaign is titled “She’s Lost Control” from their Viva Voce tape released in 1985. The song is an adaptation of the British band Joy Division’s “She’s Lost Control”, which was released in 1979.


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