The glamorous and cosmopolitan island of Mykonos in the southern Aegean has been chosen as the final destination of the Heineken Champions Voyage campaign, organized by Heineken and Athenian Brewery, in order to celebrate the final of the UEFA Champions League.
In an event on Wednesday attended by Greek tourism bodies and organizations, participants highlighted the major promotional benefits for Greece and for Mykonos arising through Heineken’s global campaign, where 500 selected guests from all over the world will be invited to watch the UEFA Champions League final while sailing on a cruise through Greek seas. Consumers, journalists and international football celebrities will be among those invited to take part in the Heineken Champions Voyage, which will end when it reaches the idyllic “island of the winds,” as Mykonos is also known.
Starting this year and for the next three years, when Heineken is UEFA Champions League sponsor, the company will invite selected guests from all over the world to take part in the Heineken Champions Voyage and visit cosmopolitan Mykonos. The initiative is seen as yet another vote of confidence in Greece that will help generate even greater levels of interest in the country as a tourism destination, benefiting Greece’s economy on both a local and national level.