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Tsipras: Profitability is Not an End in Itself


Greek Premier Alexis Tsipras continued his charm offensive towards business by visiting companies that survived the crisis.
After his recent visit to tobacco company Papastratos, on Monday he toured the premises of Apivita cosmetics company in Markopoulo, Attica.
Tsipras met Manuel Puig, the board president of the Spanish Puig Group that recently acquired a majority stake in Apivita.
During the meeting, the prime minister compared Apivita to the Spanish soccer club Barcelona, saying: “What Barcelona is for football, Apivita is for cosmetics products.”
Tsipras said that the company was one of several business efforts in Greece, and far from the only one, that have managed to do great things in the Greek and international markets by having a different philosophy – not just in the way they organise production but in the essence of that production.
This was because their production model was based on a fundamental value system that did not see profitability as an end in itself, for which we must sacrifice everything, Tsipras said.
Analysts say that it is clear that with these visits Tsipras is trying to show a friendly and positive attitude towards investment, as opposed to the reluctance and sometimes the open hostility with which this issue was addressed in the past by his government.

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