Food Sales in Greece Continue to Drop Due to Crisis

Sales of essential consumer goods continue to drop, according to a Nielsen survey of the Greek market.

Sales of milk, bread and alcoholic beverages are among the goods that suffer most.

In the first half of 2017 the drop in the sale of milk reached 8.6%. Sales of packaged bread shrank by 5.3%.

Sales of alcoholic beverages also recorded significant losses, as whiskey sales dropped by 6.8% over the same period.

Overall, retail trade lost 1.1% in value in the first half of the year compared to the same period last year.

More pronounced downward trends were recorded in personal care products at 4.4%, and household goods at 3.5%.

The only positive trend in all sectors was in fresh / bulk products where sales increased by 2.0%.

An earlier Nielsen survey has shown that food sales in Greece have dropped by 18 percent since 2009, when the current economic crisis begun.

In 2009, food sales reached a record high, totalling 13.15 billion euros.

However, as Greece entered the first bailout program in 2010, the demand for food items started to drop. The decrease was also attributed partly to the closing down of small grocery and convenience stores.