Greek destinations Herakleion and Athens are “standout performers in 2017”, according to research for World Travel Market London – the leading global event for the travel industry – released today.
The Cretan city of Herakleion is forecast to be the strongest performing city in Europe in 2017, closely followed in second place by the Greek capital Athens, according to the Top 100 City Destination Ranking WTM London Edition, by Euromonitor International.
Herakleion, which is ranked at 66th place on the list, will see visitor arrivals rise by more than 11% this year, to more than three million, while Athens (47th) will see arrivals increase by 10%, to almost 10 million. Also in Greece, Rhodes (97th) is forecast to see arrivals rise by almost 8% to 2.3 million.
Tourism in Greece has performed strongly this year, thanks to a shift away from less stable destinations, according to the research.
The report says: “A familiar picture is forming, where the substitution effect means that cities in relatively quiet and stable countries are profiting from unrest in other countries. “Spain, Greece and Italy are performing strongly, as they offer a similar climate to affected countries such as Turkey, Egypt and Tunisia.”
WTM London, Senior Director, Simon Press said: “Greece has won several prestigious international travel awards this year – Athens, for example, was named as one of the New York Times’ 52 Places to Go in 2017.”
World Travel Market is a UK event for the global travel industry, which was launched at London’s Olympia in 1980, before moving to Earl’s Court in 1992, and then to ExCeL London in 2002.