Netflix has localised its service in Greece, providing local language support and enabling payment in euros in the country for the first time.
The subscription video-on-demand provider said that over 70% of the content on the platform is now subtitled or dubbed in Greek.
The SVOD service is available on a range of devices in the country, including Blu-ray players, LG, Panasonic, Samsung, Sony, Philips and Toshiba smart TVs, computers, game consoles, Apple TV and iOS and Android phones and tablets. Netflix is also making its 4K Ultra HD content available in Greece.
Netflix launched in Greece at the start of 2016 as part of its ‘big bang’ international expansion, but without local language support. Key titles such as the awarded House of Cards were missing from the platform thanks to existing contracts.
Netflix has been progressively localising its offering on a market-by-market basis. In May the streaming service localised its service in Romania.
Across the CEE region, the service is also localised in Poland and Turkey. Netflix has also produced original local series in countries including Spain, Germany, France, the UK, Italy and, more recently, Turkey.
The streaming service also recently struck an agreement with Deutsche Telekom, part owner of Greece’s Cosmote, to give the latter’s TV customers access to the service in multiple markets including Greece.