ELSTAT: Number of Greeks Making Online Purchases Increased in 2017



More than one in three Greeks (36.4%) aged 16-74, made an online purchase of goods or services in the first three months of 2017, the Hellenic Statistical Authority (ELSTAT) says.

The ELSTAT survey figures show that 84.9% of Greek consumers who shop  online, choose to make their purchases from domestic businesses. Only 30.2% made online purchases from other European Union countries, and 13.2% from non-European countries, while the percentage of those who said they did not know the country of origin of the vendors is 4.9%.

Only 8.8% of those who placed online orders during the April 2016 – March 2017 period encountered a problem; down 34.8% from the April 2015 – March 2016 period (13.5%).

One half (55.3%) of those; who have ever used the Internet at any time, have never made online purchases, or made them before April 2016.

Two in three (66.8%) internet users said they prefer to buy the products themselves and see them before they buy, or trust specific retail stores, or they said it is a matter of habit, while 20.3% said they lack the computer skills to make online purchases.

Also, 20.2% of respondents said they avoid online purchases because of security issues, such as fear to give out their credit card number online. Furthermore, 12.0% of respondents did not make online purchases because they do not possess a credit or debit card.

One half of internet users; (50.0%) aged 16-74, placed 1-2 online orders in the first quarter of 2017, while 33.2% made 3-5 purchases over the same period.

Regarding the products Greeks buy online; clothes, shoes and sports gear account for more than half of orders. Electronic gear such as mobile phones, computers, cameras etc., come second with close to 30% of online purchases.