Italian fashion house Roberto Cavalli threw a big party over the weekend on the Greek island of Mykonos to launch a new product which, for once, was not related to clothing.
Celebrities from Greece, Italy and elsewhere gathered at the SantAnna club to watch the launch of Roberto Cavalli Vodka.
The famous Mykonian beach club became the latest venue in the Summer Butterfly Tour campaign of the renowned Italian label for the promotion of its beverage.
Roberto Cavalli Vodka is made in Italy and its makers say that is infused with all the quality, beauty and authenticity for which this country is so celebrated.
Among the crowd were Roberto Cavalli’s two sons, Tommaso and Daniele, who have taken the lead in promoting the new product.
Roberto Cavalli is well known for exotic prints and for creating the sand-blasted look for jeans.