The Greek Ministry of Culture and Tourism have taken advantage of the web tools to promote tourism in Greece, and as Ministry officials stated ”the in house advertising campaign is in use since May 27th”, to attract more tourists to the country, via Google.
This initiative will be ‘on air’ until the end of 2011, and the Ministy’s goal is to have short-term effective results. Indicative of web advertising’s potential is the fact that the current rise in the departures from Russia’s market is due to the advertising of our country via ‘You in Greece’. Russian travel agents use this website, in order to sell touristic offer packages for Greece.
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