In a move bound to leave many Greeks and scholars aghast, Greece’s Ministry of Culture said on Tuesday it will open up some of the debt-stricken country’s most-cherished archaeological sites to advertising firms and other ventures.
Leasing the Parthenon through the taxation of photo and cinema shoots seems to be one of the top priorities for the Greek government, in order to raise money and tackle the debt crisis threatening the country with default.
Everyone wishing to take a photo of the Parthenon for advertising purposes or any other profitable reasons will have to pay a certain amount of money depending on the method of commercial exploitation of the archaeological site.
The Central Archaeological Council has decided to lease archaeological monuments, such as the Parthenon, Faistos, Knossos, the Poseidon Temple and Delphi, for photographic or cinematographic projects.
Depending on the site, prices range from 10 to 100 Euros per minute of audiovisual shooting. Especially in the case of Parthenon, commercial advertisements and campaigns using models can cost up to 1,000 Euros per minute.
Cards, posters, and magnets can be charged up to 300 Euros, while pictures saved in DVDs and CDs can exceed a 500 Euro charge.