Beetroot Design is a group of young designers from Thessaloniki who were honored as the “Red dot Agency of the Year” in Berlin.
This is a high distinction for professionalsĀ involved with communication design. Now, the Greeks’ work will be exhibited at the Benaki Museum from April 26 through July 29.
Before Athens, several other European capitals had already exhibited their work.Ā But why “monsters,” you ask?Ā According toĀ the Greek designers, the word isĀ “self-explanatory.”
“We are the Eurozone’s monsters,” comments Ā Vangelis Liakos, member of the Beetroot team. “We wanted to create something positive out of something negative,” he adds.
This international distinction is the best proof that they did it, they broke the boundaries and showed the Europeans that “they have to look once more – to look closer – and not to be afraid!”
Beetroot suggests that “Greeks are not monsters,” but rather, “we are hard-working people andĀ creative,” explain members ofĀ the team.
Their exhbition is inspired by the current financial status of Greece, but alsoĀ by mythology. Visitors of the Benaki Museum will meet Minotaur, listen to the Sirens’ song and be allured, not only by their song, but mostly by two giant sculptures of Skylla and Charybdis waiting for them, quiet and motionless.
“All these creatures, others painted with brush and others invisible, remind us that creation equals to happiness,” say the young designers.
Is this exhibitionĀ a trip back to ancient Greece or a trip to the future? Probably both, since the internationally noted Greek communication designersĀ remind everyone thatĀ no oneĀ could everĀ smash Greeks’ talents, imaginationĀ and the will to live.
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