The award ceremony took place in Vienna with the and the museum earned the prize for the conservation of the Caryatids with the use of laser technology.
The Keck Award was first introduced by the famed architectural team of Sheldon and Caroline Keck in 1994 to be awarded every two years to the person or team which has promoted public understanding of art preservation.
The museum earned the award for bringing to the public eye procedures of art preservation which up to now took place only in laboratories. Since December 2010 more than two million visitors have had the chance to look at the procedures of art preservation.
Visitors have the opportunity to take a close look at a preservation team while its working. The team is surrounded by protective glass to protect visitors from radiation. The laser procedure was created especially for the museum by the Institute of Electronics and Technology of Crete.