Marketing Greece, a non-profit organization aiming to promote Greek tourism at an international level, is gearing up a program to bring visitors back after a difficult year in 2012 when many stayed away because of political and social unrest.
In order to make the necessary investments, so as to ensure that Marketing Greece is put into operation and meets its operational needs, the required capital is expected to be raised from private sector companies.
At five investment roadshows scheduled in January (in Athens, Thessaloniki, Rhodes, Crete and Corfu) objectives, key aspects of the business plan and the main activities of Marketing Greece, are to be presented.
The company’s business plan is expected to be completed within the days to come. The main objective is to both develop a more serious strategy as part of the tourism promotion and make Marketing Greece financially sustainable over a three-year period.
The company is planning an interactive website, which will provide the user with useful information on the destinations, experiences, accommodation services, transport and navigation for helpful tools about Greece. Developing public relations networks in key target markets such as Russia, the United Kingdom, the U.S., French and German-speaking Europe to advertise the various Greek tourism products and destinations is also in the works.
In addition, organizing events with international tourism industry’s representatives as well as providing advisory services regarding the design of tourism products and promoting the strategic plan is in development, along with creating promotional material that will be then distributed via public relations networks.
According to the tourism market officials, Greece could receive as many as 17 million visitors in 2013, with expected revenues of as much as 11 billion euros, some $14.48 billion.