A campaign under the name, 2013 Year of Gastronomy in Santorini, has been launched by the islands’ municipality to co-ordinate the efforts of local hoteliers, restaurateurs and other entrepreneurs who are involved in tourism.
This year, the islanders will dedicate themselves to showing off their foods and local products with a series of events.
Santorini’s Mayor Nicholas Zorzos’ initiative aims at highlighting the unique tastes of the island and to further strengthen Santorini’s tourism brand. Fava beans, cherry tomatoes, caper berries and of course the famous Santorini’s wines, are being featured.
Zorzos, during the presentation of the campaign in the new Acropolis Museum in Athens, said that, “2013 is a milestone year for Santorini, as for the first time the gastronomy concept is being introduced, at a time when tourism is emerging as one of the major issues related to the economy.”
Tourism Minister Olga Kefaloyianni also stressed the importance over trying to diversify tourism features. She said that restaurants on the island are being encouraged to adjust their menus to include more local dishes as part of the campaign.