A confectionery and pastry shop in Athens, Sweet Alchemy by Stelios Parliaros,won the first prize as Best Retail Space, at the Travel and Leisure Design Awards 2013 in New York, where a distinguished jury from the design world (Deborah Berke, Rebecca Minkoff, Fine Collins, etc.) chose the best of the year among 10 different categories.
According to Travel+Leisure website, Parliaros’ pastry shop creates an atmosphere of mystery around its many delicacies, presenting them in glass-topped cases in a space that feels a bit like a sorcerer’s workshop. Jars, bottles, bins, and trays of candy, jam, chocolate, and pastry fill the rooms, which are lit dramatically from above; abundant sunlight is refracted through a dense grid of tall metal shelves, highlighting the shop’s many unfinished-wood and concrete surfaces and the very refined sweets on display.
This is the first time that a Greek shop has won first place in this category after having competed against rivals such as Zaha Hadid. How sweet it is.
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