Steve Vranakis, 41, born in Canada, but originating from Chania, Crete, is the Executive Creative Director of Google’s Creative Lab. His long experience in the digital world and advertising has got him involved with numerous platforms such as the Chrome Lab Web, the World Wonders Project, the Google+ “A life lived and shared”, the “Jam with Chrome” and the YouTube Space Lab Channel. His latest mission is to build from scratch the new corporate identity of Greece along with eight other Greeks.
Vranakis has worked at some of the biggest and most creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver.
The team was created after the relevant decision signed by Deputy Minister of State and Government Spokesman, Simos Kedikoglou, was published in the Government Gazette of the Hellenic Republic on May 15. According to the decision, a working group of nine people was put together on April 19, whose task would be “to study and make proposals on the establishment of a national brand specifically related to each business, tourism, investment and export activity of the country.” The first results of the study are expected in the following days.
Greek daily, To Vima, reported that the nine-member committee will involve in addition to the Director of Creative Lab of Google, Steve Vranakis, Head of the Office of Strategic Planning of the PM’s Digital Secretariat, Dimitris Ptochos; Head of the Press Office of the General Secretariat of the Prime Minister George Mouroutis; Head of the Strategic Planning and Communications at the office of the Minister of Foreign Affairs Alexis Zorbas; Communications adviser at the office of the Minister of Tourism Elias Tsaousakis; Communication consultant of the Minister of Tourism, Dimitris Tziotis; CEO of Invest in Greece Stefanos Isaias, and Brand Consultant & Design Director Mantzari Theodora, who was responsible for the corporate identity of the Athens 2004 Olympic Games.
The group of experts will work on the “corporate identity” of the country, creating a framework of visual communication that will accompany anything related to the economic activities of Greece, since in recent years the country’s name has been linked to economic, political and social problems abroad. The members of the committee, according to the Government Gazette, will not receive compensation for their work as they will be able to invite representatives from both the public and private sector to contribute to the overall effort.