Greeks Gulping Down More Loux

FDFE37444743E423C0CCA87A873EFB1EThe summer months have been good to Greek beverage maker Loux, known for its lemon and orange drinks and other tonics. The company gained a 19.1 percent market share from April to May in flavored soft drinks, a 2.1 percent hike over last year.

Within one year and a half Lux has steadily been ranking 2nd in the category, behind U.S. soft drink giant Coca-Cola which moved its Greek headquarters out of the country. Pepsi is third in Greece.

During the last six years, the amount of the company’s investments amounted to 13.3 million euros, some $17.58 million including the 2009 opening of a new industrial unit located in Aigio.

Within this period, Loux has also managed to increase its employment rate by 17%.
Loux, while expanding its commercial network throughout Greece, has been making small, at least for now, quantity exports to England, Italy, Germany, Cyprus, Albania, Switzerland, Australia, USA, Canada, Panama and China and recently the company has as well drawn its attention towards the markets of UAE, Israel and Ukraine, where the demand over imported products is very high.