The Appliance Recycling launched its new TV spot on Sept. 4 trying to get Greeks, who often throw their rubbish in recycling bins, to recycle their old appliances.
“Be the example. Recycle your old electrical appliance,” is the campaign slogan to help the environment and to show the importance of reusing the materials in old appliances.
Inspired by the charm of a hero, the campaign organizers created a scenario of a strong emotion. This is the story of a little boy, whose father seems like a superhero , when he delivers the old refrigerator for recycling in the workshop of the municipality.
This new campaign approaches the public in a positive way and encourages them to undertake the recycling of old appliances. The campaign supports the values of the appliance recycling, such as the environmental conscience and social progress .
The television campaign was created by the advertising company Cream, under the production of Stefi, with Alexandra Alexandraki as producer and was directed by Vardis Marinakis .
See all the latest news from Greece and the world at Greekreporter.com. Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!
