Budget Cuts for Greece’s Tourism Promotion



Kefalogianni-kampania-2013-2In a press conference that the Greek  Tourism Development Minister, Olga Kefalogianni gave yesterday, while accompanied by the general secretary of Greek National Tourism Organization (GNTO) Panos Leivadas, it was made clear that the tourism promotion budget will be reduced from 10 million euro in 2013 to 7.5 million euro in 2014. This, as Panos Leivadas admitted, will lead to less Greek participation in international tourism fairs and less promotional activities. This absence of representations in international tourism fairs, will affect many Greek islands – like the Ionian islands, as well as other destinations negatively. They participate via GNTO in these fairs and activities in order to attract tourists and boost their local economy, as tourism is the main source of income.

Here are the world exhibitions that GNTO will participate this year until March:

Poland – Tour Salon (17-19/10)
Singapore – ITB Asia (23-25/10)
London – World Travel Market (4-7/11)
Spain – EIBTM (26-28/11)
France – ILTM (2-5/12)
Holland – Vakantiebeurs (14-19/1)
Spain – Fitur (30/1-3/2)
Israel – Ι.Μ.Τ.M (11-12/2)
Serbia – International Fair Of Tourism (27/2-2/3)
China- Guangzhou International Travel Fair (27/2-1/3)
U.S.A – Cruise Shipping Miami Sea Trade (10-14/3)
Russia – Intourmarket (15-18/3)
Russia – ΜΙΤΤ (19-22/3)
Ukraine – UITT (26-28/3)
Berlin – ΙΤΒ (5-9/3)

In addition, Greek Tourism Development Minister, Olga Kefalogianni underlined that GNTO will give emphasis in advertising and promoting Greece via internet, particularly via social network such as facebook, twitter, pinterest, intstagram etc. “This is our strategic goal,” she mentioned. The Greek Tourism Development Ministry will also try to attract tourists to visit Greek destinations, by targeted advertising in famous sites like expedia, lastminute.com etc.