Clever Ad Campaign in Athens Metro

metro_beach_2A new clever ad campaign that was introduced in Athens Metro trains has really impressed both the Greek people and tourists.

Anyone who decides to move around the city of Athens using the metro is left speechless by a new ingenious ad campaign, which turns the train into a beach.

Waves, sand, footprints and many more beach related images have filled the trains making everyone think they could be sitting on a beach enjoying the sun. This has been characterized as one of the most successful ads in recent years. The advertisement refers to a new game called “Scratch” which is being represented by Newtons Laboratory.

In fact, even social media has been brimming with these images of summer in the Athens Metro trains!


  1. Great concept although questionable if Athens is the right venue. Athenians already know about the beaches and so do tourist that have already arrived. Such marketing innovations should be applied to targeted tourists regions like Russia, Germany, Scandinavia and the low countries. The sound of waves lapping along the shore and the distant sound of a bouzouki in the background and passengers will be dancing in the aisles again.