The analysis of the financial results of 12 subsidiary companies of international groups that operate within Greece for 2013 show that multinational companies have shown greater resistance to the economic crisis than Greek companies. At the same time, many of these companies are ready to go into new investments.
The financial data of 12 multinational companies for 2013 and the relevant table that was published in Greek media show that more than half of these companies have managed to increase their sales and profits, while several were successful in maintaining a satisfactory level of business. Among these are the tobacco companies JTI and BAT, Mythos of the Danish brewery group Carlsberg, the automotive manufacturer Toyota, and the subsidiary of the French company Bic, which in 2013 managed to increase its sales by 10% and its profits by 79.5%. However, there are also some subsidiaries of multinational companies whose sales and profits shrunk or, worse, turned out negative.
In general however, multinational companies showed high resistance to the economic crisis, and many of them are getting ready to make new investments in order to strengthen their presence in Greece.
At the same time, three multinational companies are preparing for large investments. AB Vassilopoulos, of the Belgian group Delhaize, is planning to invest 75 million euros in 2014 in order to create 32 new stores, while Bic Violex of the French group Bic, will allocate 32 million euros to upgrade its production lines for shaving products. Finally, Athenian Brewery (Heineken), has already started an investment program of 19 million euros for the purchase of new equipment and the creation of new products that meet the needs of modern consumers.
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