Sales of tablets, printers, washing machines and other home appliances are once again starting to increase in Greece, for the first time since the beginning of the Greek economic crisis.
Sales in technology consumer products rebounded during the second quarter of 2014, while a slight increase was also visible in the first half of the year, compared to the same period in 2013. However, photography equipment and mobile phones did not follow the same trend.
According to survey data released by GfK Hellas, from the April to June period, the industry reported sales of 400 million euros, an increase of 7.6% compared to the same period in 2013. As the company stated, “Greek economy is continuing its recovery for the second quarter of 2014.” As a result, consumers are less cautious than they used to be.
Almost all categories of electronic devices showed significant growth and contributed to the industry’s turnover.
Furthermore, for the fifth consecutive quarter, the office equipment market showed a rise in sales, with printer sales increasing by 20% and multifunction printer sales reaching a double-digit growth as well.
Large home appliances also showed a significant increase during the second quarter of 2014. The largest sales increase was recorded in washing machines, closely followed by dryers.
The overall telecommunications industry recorded marginal losses, because after several years in the market, smart phone prices remained stable instead of decreasing. At the same time, both landline telephones and telephone headphones are continuing to show double-digit growth rates, balancing the industry turnover.
Furthermore, the World Cup strongly contributed to the rise in television sales. Many people favored large TVs – over 40 inches – while others preferred Ultra High Definition units.