The survey, drafted for the Association of Greek Tourism Enterprises (SETE), noted the importance of tourism in national and local economies. The survey showed that in 2014, 13.2% of total incoming tourist revenue (excluding sea cruises) was transferred abroad (or 1.92 billion euros from a total 14.5 billion). Including sea tourism, the amount totaled 1.96 billion euros out of a total 15.2 billion in tourism revenue last year. The percentage of revenue leaked abroad was 13.3% for hotels (978 million euros).
The survey said that tourism was one of the basic sectors of the Greek economy, ranking eighth in a total of 64 sectors. It also noted that the sum of tourist revenue remaining in Greece allowed for the support of a series of policy actions toward a stable and sustainable tourist development in the country.
SETE recommended changes of an institutional nature, such as adopting final standards and certifications of “Made in Greece” products, promoting vertical production of processed agricultural products, more favorable financing terms and planning of specially designed all-inclusive packages with a specified percentage of consuming local products.