Google Partners With Cretan Firms to Promote Greek Tourism

The capital of Crete, Heraklion, has recently surprised the travel community by being announced as Europe’s fastest growing tourism destination for 2017. According to Euromonitor (photo Gabi Ancarola)
Koules, the Venetian Fortress of Heraklion, Crete

Small businesses in Crete will have an extra edge this coming tourist season as a partnership program with Google seeks to expand their digital side.

Google and the Region of Crete on Monday announced the launch of cooperation to extend the tourist season by enhancing the digital presence of the island’s businesses.

The program, part of Google’s Grow Greek Tourism Online initiative, is under the Ministry of Administrative Reconstruction and is part of the National Alliance for the Enhancement of Digital Skills and Labour in Greece.

Participants will be trained free of charge by Google, so that small- and medium-sized tourism businesses enhance their digital presence and at the same time use the internet to attract tourists over the summer months.

(Source: AMNA)