The value of online transactions in Greece has rocketed by a whopping 3662 percent since 2016, according to the findings of a survey published on Wednesday.
The survey by MasterCard on how Greeks shop for Valentine’s Day also showed that Greeks are bucking the worldwide trend for last-minute Valentine’s Day shopping. Greek people prefer to shop for their significant other well in advance and are increasingly doing it online.
Based on the survey, thirty percent made in Greece linked to Valentine’s Day are made on February 11, while the number of electronic transactions jumped 48 percent between Valentine’s Day in 2016 and the same day in 2018.
A dinner date remains the top choice for a Valentine’s Day gift in Greece, in line with worldwide trends which increasingly value experiences over material gifts. The data reveals that the number of transactions at restaurants increased 639 percent over the last three years in Greece, while total spending increased by 135 percent.
Internet purchases, otherwise known as “contactless” transactions, have also increased their share of total transactions in Greece by 7,080 percent in the same period (going from two percent in 2016 to eleven percent in 2018).
The data was collected for the annual MasterCard “Love Index”, now in its fourth year, which tracks the main global and local consumer trends on “the most romantic day of the year,” according to Aspa Palmer, the master card country manager for Greece, Cyprus and Malta.