New Study Suggests Greece’s Main Tourist Rival is … Greece!



The study proves the strength of Greece’s tourist brand. File photo from Santorini

A new study published by Greece’s Institute of Tourist Businesses Confederation (INSETE) on Friday reveals that when people search for a holiday destination in Greece, they have a different Greek destination as an alternative plan, rather than another country.

This significant finding was brought to light by using data from ”Travel Audience,” a company which manages on-line vacation searches.

According to the study’s findings, thirty-nine percent of those who searched for a Greek holiday destination, included different Greek destinations in their search for an alternative holiday plan.

This new discovery clearly demonstrates Greece’s massively strong tourist brand-name, as people did not choose a specific island or city in Greece to visit, but just the country in general.

According to the same study, the second alternative in people’s searches was Spain, and more specifically the Balearic and Canary islands.

Thirty-four percent of those who searched for Greek holiday destinations also search for Spanish destinations as well.

The third most popular destination searched for is Italy, with nineteen percent of the alternative searches being for Greece’s neighboring country.

The list continues with countries such as Portugal, France and Germany factoring in, with the nation of Turkey coming in surprisingly low in the online searches.

Only four percent of those who primarily searched for vacations in Greece had a Turkish destination as an alternative, despite the geographical proximity of the two countries.

This possibly has to do with the different groups of people that the two countries attract, as Turkey is relatively a much cheaper destination compared to Greece, attracting lower-income groups.

In terms of city-break style tourism, Athens’ main rivals were the great European capital cities of Rome and Barcelona.

The study used an enormous sample of more than one billion online searches conducted by more than 42 million people over the past several years.