The South Aegean Region recently launched a new digital campaign in an effort to help promote the Greek islands, including Rhodes and Santorini, on the European tourism market.
The campaign, using the new motto “The Aegean Islands. Your real summer. Like no other,” is currently running in twelve countries, including Germany, the UK, Italy, France, the Netherlands, Poland, Belgium, Finland, Denmark, Austria, Switzerland and the Czech Republic.
Implemented by Marketing Greece, the new initiative is based on a study conducted by the consulting companies Novus Mind and Horwath. Animated banners, feature images of landmark locations, and information-packed websites are also part of the advertising.
Special tools and algorithms are employed in order to locate potential target audiences and effectively distribute promotional material across various countries and demographics.
South Aegean Governor George Hatzimarkos spoke about the new campaign and the events of the past few months, saying “The COVID-19 pandemic has not interrupted the promotion strategy of the South Aegean Region.” On the contrary, he maintains, “It has redirected our promotional campaign and made us adaptable and more effective.”
Hatzimarkos hopes that the initiative will help place the Aegean islands among audience’s top desired holiday destinations, promoting this season as the “real summer” experience for all those who were forced to undergo lockdowns and other difficulties in the Spring.
The new message combines both the Aegean Region’s previous campaign – “Aegean Islands. Like no other” – and Greece’s current national campaign promoting the “Greek Summer.”
“The Aegean Islands. Your real summer. Like no other,” offers international travelers a desperately-needed escape from the lockdown and all the other negative experiences surrounding the pandemic.
Vacationers are looking to do what Greece does best naturally — provide an enjoyable, carefree summer full of beaches and sun.
More information regarding the campaign can be found on their website, here.