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Rebrand the Greeks, Says Advertising Guru Peter Economides

Peter Economides is a brand strategist born in South Africa. After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows to change the perception we all have about Greece. Economides has said in the past that...

Economides: Rebranding Greece Changing Country's Image

ATHENS - Marketing specialist Peter Economides says his campaign “Give Greece a Chance” to promote positive feelings toward Greece globally is working. “We can already speak of success. More than 90 European journalists have already sent us e-mails asking...

Economides’ Greece: An Old Country Needs a Brand New Name

ATHENS – Ten years ago, Peter Economides, a marketing strategist who helped re-launch a dying Apple computer company into the world’s second-largest business, left New York, came to visit Greece, stayed at a hotel on Athens’ southern coast, saw...

Are Greeks Europeans?

Business strategist Peter Economides gives an answer to a German journalist of Süddeutsche Zeitung who asked if Greeks are Europeans.

Food is Culture.

*By Peter Economides - My cultural immersion happened on Sundays in South Africa in the world’s largest kitchen with brothers and sisters and cousins and uncles and aunts. Around a huge table. Food. Wine. Conversation. Laughter. Celebration. Noise. Arguments. Surprises....

Greek Companies Urge Europe: Give Greece a Chance

ATHENS – As Greece takes regular bashings in media around the world and is struggling to stay alive during an economic crisis and deep recession, more than 20 of the country’s biggest businesses have teamed up to take out...