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Rebrand the Greeks, Says Advertising Guru Peter Economides

Peter Economides is a brand strategist born in South Africa. After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows...

Yanis Varoufakis and His Famous “Wow” Turned to Print Ads for Athens Store

A sports-store owner in Athens, Greece came up with an innovative marketing campaign in order to advertise its low prices that as he pointed out,...