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Ancient Greece a Pioneer in Marketing and Advertising

Advertising and marketing flourished in ancient Greece and Rome. Although they lacked the sophistication of modern advertising campaigns, there were certainly efforts to draw attention to goods, services, and events. Advertising was most evident in Greek pottery. Many pots are...

George Lois, the Greek-American Advertising Guru, Dies at 91

George Lois, the Greek-American designer and advertising guru known for over 92 covers he designed for Esquire magazine, died at ninety-one years old. Lois' son, the photographer Luke Lois, said he died "peacefully" Friday at his home in Manhattan. Born in...

How Advertising Through the Ages Has Shaped Christmas

A religion of conspicuous consumption has replaced Christianity at the center of Christmas – and it’s big business which will be most pleased of all. By Carl W. Jones December 25, as we all know, is Jesus Christ’s birthday, a Christian...

Rebrand the Greeks, Says Advertising Guru Peter Economides

Peter Economides is a brand strategist born in South Africa. After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows to change the perception we all have about Greece. Economides has said in the past that...

Yanis Varoufakis and His Famous "Wow" Turned to Print Ads for Athens Store

A sports-store owner in Athens, Greece came up with an innovative marketing campaign in order to advertise its low prices that as he pointed out, they will last until the end of Greece's debt negotiations with its lenders. Located in the...