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Rebrand the Greeks, Says Advertising Guru Peter Economides

Peter Economides is a brand strategist born in South Africa. After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows...
Greek food leads to Greek culture

Food is Culture.

*By Peter Economides - My cultural immersion happened on Sundays in South Africa in the world’s largest kitchen with brothers and sisters and cousins and...
Europa and the bull

Are Greeks Europeans?

Business strategist Peter Economides gives an answer to a German journalist of Süddeutsche Zeitung who asked if Greeks are Europeans.

Economides’ Greece: An Old Country Needs a Brand New Name

ATHENS – Ten years ago, Peter Economides, a marketing strategist who helped re-launch a dying Apple computer company into the world’s second-largest business, left...